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events or campaigns they create themselves, loyalty and
pride in their workplace grows. According to a survey by
PricewaterhouseCoopers, 62% of CEOs say that providing
opportunities for employees to be involved in socially
responsible activities is key to attracting and retaining high
achieving staff.
“Mining companies know that it’s important to build strong
bonds within a local community, and by supporting initiatives
like microfinance and directly involving employees, their
brand values like sustainability and integrity are brought to
life. They become an employer of choice“, says Mr Clark.
With poverty levels as high as 800+ million people
living on less than US$2 a day in India (UNHDR 2008), the
need is as clear as the opportunity to do something about
it. “Opportunity is currently helping more than 2.8 million
people out of poverty around the world“, says Mr Clark. “With
increased assistance from mining companies operating in
developing countries, we can work together with them and
their employees to reach out to millions of other families in
need who call these communities home.”
Mining companies
know that it’s
important to build
strong bonds within
a local community,
and by supporting
initiatives like
microfinance and
directly involving
employees, their
brand values like
sustainability and
integrity are brought
to life. They become
an employer of choice.
SEEING THEIR COMPANIES ‘GIVING BACK’ AND
PLAYING A POSITIVE ROLE IN POOR COMMUNITIES IS MORE
IMPORTANT TO EMPLOYEES THAN EMPLOYERS MIGHT THINK
WORKING IN DEVELOPING COUNTRIES, MINING COMPANIES ARE
UNIQUELY PLACED TO REACH OUT TO COMMUNITIES IN NEED