19
CONCEPTMARKETING
…
proven value through measurable marketing
DID
?
YOU
KNOW
With a dedicated and customised marketing program, Concept Marketing
took a client firm from $2.4m to $10.8m turnover in less than 12 months.
Mark da Silva is Director at Concept Marketing. He leads client strategies, and develops creative and
engaging campaigns. With Concept’s particular focus on results and maximising value to clients, Mark
ensures clients’ goals and objectives are met. “We work with quarterly metrics sheets to set goals and
targets for our clients and hold ourselves to these”, describes Mark.
Mark enjoys building strong relationships with clients. He and his team are passionate advocates for
their clients’ businesses, and achieving positive results for them through customised marketing programs
and frameworks remains one of Mark’s great passions. Too often people are wary of marketing expenditure,
but at Concept, “We are professionals who use tried and tested concepts daily. We will not tell clients to
spend money unless outcomes can be measured and justified”, says Mark.
Mark believes it wrong to settle for the status quo, but instead one should challenge and seek a better way
of doing things. As Einstein eloquently summarised, “Insanity is doing the same thing over and over again
and expecting a different result”.
A member of the WA Mining Club for five years, Mark finds the Club provides a great opportunity to listen to good quality speakers,
relevant topics and network with professionals also passionate about the resources industry.
Likes doing away from work:
Veterans football, golf and wine
Future goals:
Run a marathon
Preferred dinner guest:
Nelson Mandela
Meet WAMC Member – Mark da Silva
Contact:
Concept Marketing
T: 1300 658 583
E:
mdasilva@conceptmarketing.com.au
www.conceptmarketing.com.au
Concept Marketing engages in
innovative marketing activities that
deliver results for its clients. The
Concept team believes a company’s
overall business image and appearance
is vital to project professionalism and
create a positive brand identity, with
key marketing strategies the foundation
of generating tangible outcomes.
Born out of the sheer frustration of not
being able to witness the full effect that
individual marketing tools delivered in
the market place, Concept decided to do
away with ad hoc services and become
a full service, outsourced marketing
arm to clients and their businesses.
Most of Concept’s clients are WA-based,
with a minority situated in the eastern
states. By understanding a client’s
business and the proven results that
client requires, Concept works to metrics
and measures campaigns against results.
The company determines the best
tactical marketing strategies clients
must utilise both online and offline
to successfully market their products
and/or services, and then develops
and provides the required tools for
implementing and managing those
strategies. Finally, Concept conducts
regular reviews to ensure everything
is done to maximise results, and
deliver positive outcomes for clients.